AKA Product Features

Features are the capabilities or qualities of a product that give value to the user. Put more simply; a feature is something a product does. For example, in a food delivery app, a feature might be the ability to track the delivery person.

For apps or software, features can mean a broad array of things:

  • Visual elements that make up the look and feel of the products

  • Software capabilities such as what the user can achieve within the product

  • How software tools work together inside the software to provide the overall experience