A User Experience designer or UX designer plays an essential role within a customer-focused business. Although the position is interpreted differently by specific organizations, a UX designer's primary aim is to make consumers satisfied with a product.
UX designers look to constantly improve the user experience by making it, for example:
Easier to navigate
More intuitive
Cleaner
Faster
More fun
In effect, alongside the Digital Product Manager, a UX designer is the customer's advocate inside the development process. They must always consider how design elements and layouts affect a user's relationship with a product. To achieve this, designers must develop a deep understanding of the customer.
Additionally, software UX designers must think about aspects of design beyond the graphical look and navigational feel. Other considerations they can make are:
How easy it is to purchase the process
Are patches or product updates automatic or manual
How easy it is to explain the product to others
UX designers need to consider all interactions that users have with the product.